NEWS
RUBÉN MUEDRA JOINS THE “DIGITAL INNOVATION” OPEN TALK AT OPEN HOUSE VALENCIA, IN BOMBAS GENS
Rubén Muedra took part in the “Digital Innovation” Open Talk within the Open House Valencia programme, held at Bombas Gens on 22 October 2024. The event gathered professionals around technology as a design tool.
The talk addressed how BIM methodology, data and immersive environments transform the way we design and build, keeping architectural judgement at the centre of the decision.
The studio argued for innovation in the service of the project: technology that improves the building and the experience, rather than replacing it.