METAVERSE AND SUSTAINABILITY
Metaverse and Sustainability will grow hand in hand. The Metaverse will have a great impact on the Sustainable Development of our planet. The Metaverse will generate experiments and experiences that will provide valuable information.
IDAI METAVERSE
Rubén Muedra Estudio de Arquitectura together with IDAI Nature present the new Metaverso IDAI. In this way, they start together the path that bets on disruptive innovation in the Metaverso IDAI. Future and Present merge in the same space.
IDAI METAVERSE PRESENTATION
Last April 29, 2022, Rubén Muedra Estudio de Arquitectura together with IDAI Nature presented their latest work together. The IDAI Metaverse at the BIOAG WORLD CONGRESS. The event was a success for all assistants.
WORK METHODOLOGY
Work methodology for the development of Metaverse, Virtual Worlds and Experiences in Rubén Muedra Estudio de Arquitectura. Multidisciplinary team, formed by fantastic professionals from all areas that converge in Metaverse.
ARCHITECTURE AND METAVERSE, BY RUBÉN MUEDRA
The development of technology, with an immersive internet and the internet of value that enables global economic collaboration, without physical or territorial boundaries. They bring us closer to a new imminent technological revolution, the Metaverse.
RUBEN MUEDRA ESTUDIO DE ARQUITECTURA
Rubén Muedra Estudio de Arquitectura is committed to Disruptive Innovation. The Metaverse is the environment where much of the architectural action and innovation will occur. The irruption is supported by the revolution of communication infrastructures.
METAVERSE ARCHITECTS: DESIGN OF SPACES FOR THE METAVERSE
RUBÉN MUEDRA ESTUDIO DE ARQUITECTURA bets on Disruptive Innovation. The Metaverse is the environment where much of the architectural action and innovation will occur in the coming period. The irruption is supported by the revolution of communication infrastructures. We define ourselves as Metaverse Architects.
The Metaverse, a new paradigm in Social and Professional Relations welcomes us. The Metaverse is a virtual environment where humans interact. A collective virtual space, compatible and convergent with the “real reality”. It is about virtual interaction spaces that will now invite and frame all domains of human interaction: knowledge exchange, professional collaboration, cultural communication, art, education, health, commercial, etc.
The Metaverse promises to create an immersive, interactive and shared digital world. It is the next great leap in the evolution of the Internet. To innovate and be Metaverse Architects is to commit to the future and new forms of social interaction between spaces and individuals.
For Rubén Muedra, the Metaverse is the environment where much of the architectural action and innovation will occur in the coming period. Although there are already MMOs (massively multiplayer online games) designed by video game developers and artists belonging to the entertainment industry, the participation of architects in the design of new virtual interaction spaces will be necessary and essential.
In no case does the Metaverse come to replace physical interaction between humans, or to limit personal relationships, or even to facilitate social control. Its purpose is precisely the opposite, it is to complement them, to eliminate barriers and increase social freedom, facilitating highly realistic immersive relationships between people.
These are virtual interaction spaces that will now invite and frame all domains of human interaction: knowledge exchange, professional collaboration, cultural communication, art, education, health, business, etc. Where Metaverse Architects will have a very important role.
Unlike the centralized Metaverse of Oasis in “Ready Player One”. Technology communities believe that the Metaverse should be an open, interoperable ecosystem, not dominated by a single company. As Mark Zuckerberg said, “Hopefully, in the future, asking if a company is building a Metaverse will sound as ridiculous as asking a company how their Internet is doing.” We are Metaverse Architects.
At the same time, Roblox and Epic Games, developers of most of the “Metaverse concept stocks” today. They also believe that the Metaverse should have decentralized genes and avoid being monopolized by a few forces. Roblox co-founder Neil Rimer says, “The energy around the Metaverse will come from the users, not the company.” Epic CEO Tim Sweeney emphasized, “Metaverse is not coming from any one industry giant, but from the crystallization of the co-creation of millions of people. Everyone does their own thing for Metaverse through content creation, programming and game design. Contributions can also add value to the Metaverse in other ways.”
The irruption of the Metaverse is supported by the revolution of communication infrastructures (its data transfer and processing speed), calculated by 3D Engines and Edge Computing; and brought to the user through human interface devices such as Virtual Reality Glasses or SmartGlasses.
These three layers, located at the base of the technological development that surrounds the Metaverse, allow the architect to work in the design of hyper-realistic spaces where materiality, textures, or lighting, among others, are as relevant and perceptible as they are in a built architecture. Metaverse Architects should have programming skills.
The development of technology, with a truly immersive internet that facilitates a new level of realistic spontaneity in social interactions, and the internet of value that enables truly global economic collaboration, without physical or territorial boundaries, brings us closer to a new imminent technological revolution, the Metaverse.
METAVERSE ARCHITECTS: NEW TRENDS, NEW INNOVATIVE CHALLENGES
WHAT DOES IT MEAN?
The Metaverse, a new paradigm in Social and Professional Relations welcomes us. The Metaverse is a virtual environment where humans interact. A collective virtual space, compatible and convergent with “real reality”. It is about virtual interaction spaces that will now invite and frame all domains of human interaction: knowledge exchange, professional collaboration, cultural communication, art, education, health, commercial, etc.
Virtual Architecture in the Metaverse is free of constraints such as physics, material properties and construction costs. From this starting point, it is the architect’s creativity, applied to the project, which solves the needs of the users in each of the projects proposed.
METAVERSE AND SUSTAINABILITY
The Metaverse, a new paradigm in Social and Professional Relationships that will have a great impact on the Sustainable Development of our planet. The Metaverse is no longer focused solely on data and algorithms such as the Data Revolution or Artificial Intelligence, but on experiments and experiences that will provide valuable information.
The amount of information and knowledge that the Metaverse will provide us with to be able to apply to the Sustainable Development Goals will undoubtedly be a big step towards achieving the goals.
As we see in the past, and it has been proven. To achieve the Sustainable Development Goals we need catalysts that provide as much information as possible of the different relationships and synergies between goals. At present, as the UN infographics show, we do not manage to generate sufficiently accurate information through analytical reports and studies. This is why we can affirm that the Metaverse will play a very important role as a generator of applicable information. Consequently, being Metaverse Architects has very exciting implications for us.
METAVERSE ARCHITECTS : OTHER MEDIA AND SECTORS ECHO THE NEW ARCHITECTURAL PARADIGM WE ARE FACING
Different reputable digital media such as ARCHDAILY and METROPOLIS echo the importance that architects will have in the Metaverse. We are also seeing how the most important technology companies in the world are betting with multimillion-dollar investments. This is the case of Facebook with its new name Meta, Epic Games, Microsoft and many others. This information gives us to understand the importance of the spaces designed in the Metaverse will have in the very near future.
Some invest in the development and design of new spaces, others invest in their visibility and positioning within the Metaverse. This is the case of textile multinationals such as Balenciaga, H&M y Adidas.
The Metaverse is here to stay and create its space in our world.
In RUBÉN MUEDRA ESTUDIO DE ARQUITECTURA we are going to bet for it, we are daring, we are brave and we want to be protagonists of the new architectural paradigm. We are developing as Metaverse Architects.
METAVERSO ZARA | BIG COMPANIES BET ON THE METAVERSE
Inditex is changing. Although the transformation began more than a year ago, the arrival of Marta Ortega to the presidency has precipitated a series of advances, especially palpable in Zara, which promise to take the brand towards a new positioning, much more aspirational and, above all, in step with the times. They know that Metaverse Architects will be important for the development of their spaces in the Metaverse.
With a design department capable of winning over the general public, a good integration of their physical and online stores and increasingly careful campaigns, the process to achieve this ambitious goal now has two main lines of action: technology and sustainability.
In this sense, it is no coincidence that Zara made a capsule with South Korea’s Ader to enter the Metaverse for the first time, that kind of virtual parallel reality in which many fashion brands have set their sights.
